If I was to ask you what your business email address is what would you tell me?
Most of the time the reply I get is @Gmail, @Yahoo, @Outlook or @Hotmail. This is a pity when a business has registered their own company domain. Let me tell you how to get the most out of having a domain name. First, what’s wrong about using the Internet Service Providers (ISP) given email address or a free email service like Gmail or Hotmail?
Most ISP’s such as; Xtra, 2Degrees, iHug, Vodafone offer a free email address as part of your Internet package. The problem with this is that it is tied to the ISP and if you move then you won’t have access to your email address and all email that is sent to it! They offer you free email addresses to lock you into using their Internet services.
Time to take control of your own email as the last thing you want is for an important email to go missing because you have found a better ISP to provide you Internet Access.
What is a Domain Name?
It is your own piece of Internet Real Estate one of the greatest reasons to have your own domain name is to protect your identity. A popular reason for buying a domain name is to register yourname.co.nz or yourcompanyname.co.nz, regardless of whether you intend to use it in the near future or not. This will stop others from taking the domain name you want. Domain names in the .nz space are registered on a first come first served basis.
Domain Names are host names that the Domain Name System (DNS) uses to identify and map to websites and other Internet Protocol (IP) resources. A good parallel would be to think of domain names as street names. Street names are important because they help people navigate. The IP addresses, on the other hand, are the geographical location of the streets themselves.
Domain names allow us to remember websites more easily than using an IP address. So, for example, instead of having to remember 192.168.1.146 to come to this website, instead you can simply remember danny.co.nz or dehek.com
The following example illustrates the difference between a URL (Uniform Resource Locator) and a Domain:
Before you rush out and purchase a domain name or multiple domain names, do read my article on Domain Names.
What is an Email Address?
An email address identifies an “email mailbox” to which email messages may be delivered. A better question is what is an “email mailbox”? It is the equivalent of a letter box in the postal system. These “email mailboxes” are NOT on your computer the are normally looked after by your Internet Service Provider or a free email provider, such as Gmail and Hotmail.
You could use any Internet Service Provider to get access to the Internet and use a Free “email mailbox” provider to store your email such as; Gmail, Yahoo, Outlook or Hotmail. In my opinion Gmail is the most respected email provider and it is part of Google so they know how to handle spam and scam mail the best, as they have a better overview of the Internet than anyone. You can also setup Gmail to check your Xtra, 2Degrees, iHug email accounts and filter out the spam.
Use your domain name as your business e-mail address
Why promote your ISP when you send and receive email when you could be promoting your business? You can be email@example.com rather than firstname.lastname@example.org or email@example.com giving you a more professional online presence.
Change your ISP without changing your e-mail address
If you change Internet Service Providers your customers will still be able to email you and you won’t need