Six Takeaways From … Malcolm Gladwell’s The Tipping Point

::Six Takeaways From … Malcolm Gladwell’s The Tipping Point

Six Takeaways From … Malcolm Gladwell’s The Tipping Point

Tracy Twyman - TransitionsTakeaway 1

Ideas, products, messages and behaviours spread just like a virus: they are passed from one person to another, rapidly infecting more and more people.  An example of this uncontrolled spread is yawning. Just reading that word makes you yawn. Anyone who sees or hears you yawn, will also yawn and so on until it has run its course.

Takeaway 2

Most “epidemics” never eventuate because the innovators and early adopters who embrace new ideas, products, messages and behaviours are fundamentally different from everyone else. Therefore, the message must be something that can be passed on and “sticky” enough that your target market find it memorable.

Takeaway 3

Small changes can make the “virus” more infectious very quickly. Therefore, you need to abandon the idea of proportionality. A successful epidemic only requires three things

  1. An infectious agent,

  2. Those who are extraordinarily active transmitting the agent, and

  3. An environment that supports the agent’s spread.

Therefore, test and adjust until the message is sufficiently sticky to achieve the outcome you want.

Takeaway 4

Three types of people are necessary for an idea, product, message or behaviour to become an epidemic: Connectors, Mavens and Salespeople.

Connectors are the few who know many different kinds of people and effortlessly bring their ever growing network together. This means that once a connector becomes aware of something they can both quickly and easily spread the word.

Mavens are the knowledge databases. They want to help others solve their problems by sharing the information they have gathered with them.

Salespeople are necessary to modify the message so it becomes sticky in a way that enables it to jump the chasm of fundamental incompatibility between how Innovators/Early Adopters approach life and how the Early Majority do. Salespeople persuade people to act because people instinctively trust them.

Takeaway 5

In addition to having the right type of people involved, an epidemic requires the right environment to thrive. This is because epidemics are sensitive to the conditions and circumstances of the times and places in which they occur.

Takeaway 6

Groups are also a form of connector. They are necessary for new beliefs to be practiced, expressed and nurtured. This increases the stickiness of the thing being transferred. To maximise the effect of groups it is necessary to create small movements that can then cover and “infect” greater numbers.

Who should read this book:

Anyone who wants to spread an idea or message or maximise the uptake of a product or new behaviour.

Why you should read the book:

To fully understand how these things interconnect so tipping points occur, and how you can create one without inadvertently creating a huge problem you never intended.

How readable is this book:

This is a very readable book. It contains lots of easily understood stories; including the experiment that was the origin of the six degrees of separation explanation.

By |2018-11-05T15:22:22+00:00Monday, 5 November 2018|Motivational|0 Comments

About the Author:

Tracy Twyman
I created Transitions to enable people like you to utilise my knowledge, skills and experience to fast-track obtaining the results they were seeking.

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