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We are sending messages all day, every day, sometimes intentional, sometimes unintentional.
An elevator pitch allows us to send a consistent message that gives both us and our listener clarity about what we do and how they can help us or help themselves.
Our listener, by understanding our service, could use our service, help improve our service, support our service or inform others of our service.
By creating our pitch, we may better understand our service, improve our conﬁdence explaining our service, or find areas to