Bradley Peffer - Websites by Printing.comMost company representatives are extremely good at creating great first impressions with clients and setting the tone for the relationship that follows.

But what if you and your sales team are no longer the first point of contact?

More and more of your potential customers are looking for information about your business on the web. You only have a few seconds to grab their attention, develop an interest in your business and create a lasting first impression – a good handshake.

To ensure your handshake is strong, consider the following;

  1. Make sure you have a website – if you don’t have a website, you are missing out on a huge number of opportunities that your competitors will be capitalising on.

  2. Make it mobile friendly – search engines prefer responsive websites and rank them higher than non-responsive ones. According to google, 94% of people use a mobile phone to get local information – if you website isn’t mobile friendly, people won’t see it and won’t read it.

  3. Good design is so important! – we shouldn’t judge a book by its cover but nothing helps create a lasting first impression more than a well-designed, professional looking website.

  4. Keep your content up to date and relevant – by regularly blogging quality and interesting information, you show you’re engaged in your business, helping set the tone with potential clients.

Don’t put your website on the back burner! Implement the above steps and see the significance it makes to your business.