I’m sure like me there are some days when you wish you were the pilot and other days the passenger.
Our fears cause us to avoid things in our business or working lives stopping us achieving. We all have fears, whether it’s fear of success or failure; fear of change or public speaking; fear of changing jobs or starting up a new business.
I was recently asked why people commit suicide. If I simplify it, I come up with two primary reasons. Firstly, the person is linking their sense of self worth to what they have. Often I ask my clients “If you won the lottery today would you be a better person tomorrow” and their answer is always “No, I’d be the same person”.
Articles tell us that successful people plan their days; don’t let interruptions hinder their day; that they deal with priorities first - so what does that make us? Not successful OR human!
One of the most common questions in a job interview is ‘What motivates you?’ Whilst some of us may have our ‘go to’ answer for this to ‘please’ the prospective employer, what we aren’t addressing is answering the question for real – for US!
If the answer to any of these questions was “not good” and you either don’t know how to change it or can’t seem to do what is required to change it, then you almost certainly need some help.
It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995.
This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales. The campaign was traditional but effective.