What is the difference between people who LIKE my page and those that FOLLOW it?

By | 2017-10-26T16:40:16+00:00 Thursday, 26 October 2017|Marketing|

Decoding Facebook lingo seems to be a regular issue for business owners that manage their own Facebook marketing. The difference between Likes and Followers on Facebook can be confusing so here is the lowdown on both LIKES and FOLLOWS and what you should aim for on your business page.

Branding… as in advertising.

By | 2017-08-19T17:37:32+00:00 Saturday, 19 August 2017|Marketing|

It's sexy - when done well. It builds emotional connections with the humans in the market - over time. We aspire to the products or emotions the images and sounds invoke in us. It's the nature of us to desire more - isn’t it? Whether you’re ok with this premise or not –it's the way it is, in my opinion.