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LinkedIn Master

By |2019-04-04T15:09:33+12:00Thursday, 4 April 2019|Marketing|

LinkedIn, is it really a business tool? Have you gone through the motions, set up your profile, had people ask you to connect, connected with them and then that’s it?

Overcoming Barriers

By |2019-04-01T20:41:58+12:00Monday, 1 April 2019|Marketing|

Several barriers influence business success and serve to explain why customers, and us, behave the way we do. This blogs looks at some common barriers, why they exist and how to overcome them.

  • Danny de Hek - Evil Genius Bar

Content is King

By |2019-03-28T19:37:03+12:00Thursday, 10 January 2019|Marketing|

As many of you may know I live with the gift of dyslexia and to be honest it probably helped me along the way to learn how the Internet worked.

  • Danny de Hek - Lifestyle Shoot

Website Architecture

By |2019-03-28T19:37:05+12:00Sunday, 25 November 2018|Marketing|

Can you imagine living in a house that wasn’t designed by an architect or better still have you ever walked into a house that has been properly designed and instantly you think boy I would love to live here?

Domain Names

By |2019-03-28T19:37:12+12:00Monday, 6 August 2018|Marketing|

Often I get people turning up on my doorstep who have already purchased their domain names. I sit there with clenched teeth waiting for their announcement and rarely do they get my stamp of approval.

Branding… as in advertising.

By |2019-03-28T19:37:21+12:00Saturday, 19 August 2017|Marketing|

It's sexy - when done well. It builds emotional connections with the humans in the market - over time. We aspire to the products or emotions the images and sounds invoke in us. It's the nature of us to desire more - isn’t it? Whether you’re ok with this premise or not –it's the way it is, in my opinion.