The web is on fire with controversy, confusion and debate amongst marketers over Facebook’s recent major announcement. Mark Zuckerberg said that his New Year’s resolution was to ‘fix Facebook’.
Decoding Facebook lingo seems to be a regular issue for business owners that manage their own Facebook marketing. The difference between Likes and Followers on Facebook can be confusing so here is the lowdown on both LIKES and FOLLOWS and what you should aim for on your business page.
It's sexy - when done well. It builds emotional connections with the humans in the market - over time. We aspire to the products or emotions the images and sounds invoke in us. It's the nature of us to desire more - isn’t it? Whether you’re ok with this premise or not –it's the way it is, in my opinion.
Everyone knows that if your business doesn’t appear on the first page of google and ideally within the top 5 listings, you are missing out on serious sales opportunities.
The days of relying on free search engine traffic are limited well lets be honest they are basically over unless you have the time and energy to post blogs every two or three days. So relying on free search engine traffic to drive your website is going to leave you bitterly disappointed.
There are dozens of marketing channels out there, which ones are right for you and your business? Well, I don’t know. The great Jay Abraham is a test and measure junkie (see Getting Everything you can out of All you’ve Got).
Most Internet Service Providers (ISPs) such as; Xtra, Clear, iHug, Vodafone offer a free email address as part of your package. The problem with this is that it is tied to the ISP and if you move then you loose your email address and all email that is sent to it!