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  • " data-orig-src="http://www.elite6.co.nz/wp-content/uploads/2019/08/Elite6-156.jpg" data-srcset="http://www.elite6.co.nz/wp-content/uploads/2019/08/Elite6-156-200x113.jpg 200w, http://www.elite6.co.nz/wp-content/uploads/2019/08/Elite6-156-400x225.jpg 400w, http://www.elite6.co.nz/wp-content/uploads/2019/08/Elite6-156-600x338.jpg 600w, http://www.elite6.co.nz/wp-content/uploads/2019/08/Elite6-156.jpg 800w" data-sizes="auto" />

Selling – Fix the Symptom or the Cause?

By |2019-08-09T22:29:26+12:00Friday, 9 August 2019|Marketing|

The cash register clangs cha-ching a sale has been made. Phew, what a relief, someone actually buys from me. As more customers walk to the counter over the next few days, weeks and months, I thank my lucky stars that they walked into my shop.

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Data Knowledge and Wisdom

By |2019-07-03T16:13:59+12:00Wednesday, 3 July 2019|Marketing|

Silence tells us more than noise, while space is as valid a design element as any graphic or block of text.

  • What is a Web Log (Blog)?" data-orig-src="http://www.elite6.co.nz/wp-content/uploads/2019/06/Elite6-150.jpg" data-srcset="http://www.elite6.co.nz/wp-content/uploads/2019/06/Elite6-150-200x113.jpg 200w, http://www.elite6.co.nz/wp-content/uploads/2019/06/Elite6-150-400x225.jpg 400w, http://www.elite6.co.nz/wp-content/uploads/2019/06/Elite6-150-600x338.jpg 600w, http://www.elite6.co.nz/wp-content/uploads/2019/06/Elite6-150.jpg 800w" data-sizes="auto" />

What is a Web Log (Blog)?

By |2019-06-26T21:59:04+12:00Wednesday, 26 June 2019|Marketing|

Blogs have evolved from their origins as a ‘weblog’ - personal thoughts and stories intended to add to supply commentary around any given topic.

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Start-ups that fly!

By |2019-06-21T15:57:44+12:00Friday, 21 June 2019|Marketing|

Once upon a time - as all good stories go - Apple was 2 blokes in a garage in San Francisco. It was 1977 and their computer was made of wood! Just over 40 years later Apple has 132,000 employees world wide, and last years turnover was US$265.595 billion dollars.

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Does Networking Work?

By |2019-04-15T16:07:13+12:00Sunday, 14 April 2019|Marketing|

Technology maybe destroying your business relationships - is there a better way to connect with people in the modern world?

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LinkedIn Master

By |2019-04-04T15:09:33+13:00Thursday, 4 April 2019|Marketing|

LinkedIn, is it really a business tool? Have you gone through the motions, set up your profile, had people ask you to connect, connected with them and then that’s it?

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Overcoming Barriers

By |2019-04-01T20:41:58+13:00Monday, 1 April 2019|Marketing|

Several barriers influence business success and serve to explain why customers, and us, behave the way we do. This blogs looks at some common barriers, why they exist and how to overcome them.

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Selling Your Business Value

By |2019-04-01T20:51:39+13:00Sunday, 24 March 2019|Marketing|

“The more you focus on the value of your product or service, the less important the price becomes” - Brian Tracy

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Content is King

By |2019-03-28T19:37:03+13:00Thursday, 10 January 2019|Marketing|

As many of you may know I live with the gift of dyslexia and to be honest it probably helped me along the way to learn how the Internet worked.

  • Danny de Hek - Evil Genius" data-orig-src="http://www.elite6.co.nz/wp-content/uploads/2013/05/Danny-de-Hek-Evil-Genius.jpg" data-srcset="http://www.elite6.co.nz/wp-content/uploads/2013/05/Danny-de-Hek-Evil-Genius-200x113.jpg 200w, http://www.elite6.co.nz/wp-content/uploads/2013/05/Danny-de-Hek-Evil-Genius-400x225.jpg 400w, http://www.elite6.co.nz/wp-content/uploads/2013/05/Danny-de-Hek-Evil-Genius-600x338.jpg 600w, http://www.elite6.co.nz/wp-content/uploads/2013/05/Danny-de-Hek-Evil-Genius.jpg 800w" data-sizes="auto" />

Email – Gmail, Yahoo or Hotmail?

By |2019-03-28T19:37:04+13:00Wednesday, 26 December 2018|Marketing|

If I was to ask you what your business email address is what would you tell me?

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Website Architecture

By |2019-03-28T19:37:05+13:00Sunday, 25 November 2018|Marketing|

Can you imagine living in a house that wasn’t designed by an architect or better still have you ever walked into a house that has been properly designed and instantly you think boy I would love to live here?

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Networking Mongrels

By |2019-03-28T19:37:07+13:00Tuesday, 9 October 2018|Marketing|

Mongrel - definition - A mongrel, mutt, or mixed-breed dog is a dog that belongs to no single organizationally recognized breed and is not the result of selective breeding.

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Domain Names

By |2019-03-28T19:37:12+13:00Monday, 6 August 2018|Marketing|

Often I get people turning up on my doorstep who have already purchased their domain names. I sit there with clenched teeth waiting for their announcement and rarely do they get my stamp of approval.

  • Danny de Hek - Website Design" data-orig-src="http://www.elite6.co.nz/wp-content/uploads/2018/07/Danny-de-Hek-Website-Design.jpg" data-srcset="http://www.elite6.co.nz/wp-content/uploads/2018/07/Danny-de-Hek-Website-Design-200x113.jpg 200w, http://www.elite6.co.nz/wp-content/uploads/2018/07/Danny-de-Hek-Website-Design-400x225.jpg 400w, http://www.elite6.co.nz/wp-content/uploads/2018/07/Danny-de-Hek-Website-Design-600x338.jpg 600w, http://www.elite6.co.nz/wp-content/uploads/2018/07/Danny-de-Hek-Website-Design.jpg 800w" data-sizes="auto" />

Stop being exploited by Website Design & Development + SEO companies

By |2019-05-21T15:47:00+12:00Sunday, 8 July 2018|Marketing|

Over the next few weeks, I will be publishing a set of articles on Website Architecture, Domain Names, Email, Web Hosting, Content, Maintenance, Search Engine Optimisation and Paid Advertising.

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Facebook Newsfeed Update Dooms day or opportunity?

By |2019-03-28T19:37:17+13:00Monday, 15 January 2018|Marketing|

The web is on fire with controversy, confusion and debate amongst marketers over Facebook’s recent major announcement. Mark Zuckerberg said that his New Year’s resolution was to ‘fix Facebook’.

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Branding… as in advertising.

By |2019-03-28T19:37:21+13:00Saturday, 19 August 2017|Marketing|

It's sexy - when done well. It builds emotional connections with the humans in the market - over time. We aspire to the products or emotions the images and sounds invoke in us. It's the nature of us to desire more - isn’t it? Whether you’re ok with this premise or not –it's the way it is, in my opinion.

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Search Engine Marketing

By |2019-03-28T19:37:41+13:00Sunday, 23 March 2014|Marketing|

The days of relying on free search engine traffic are limited well lets be honest they are basically over unless you have the time and energy to post blogs every two or three days. So relying on free search engine traffic to drive your website is going to leave you bitterly disappointed.

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Target Marketing Tactics

By |2019-03-28T19:37:43+13:00Thursday, 22 August 2013|Marketing|

There are dozens of marketing channels out there, which ones are right for you and your business? Well, I don’t know. The great Jay Abraham is a test and measure junkie (see Getting Everything you can out of All you’ve Got).

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Google Maps

By |2019-03-28T19:37:45+13:00Tuesday, 16 April 2013|Marketing|

We have all used Google Maps at some point in time. While some people may not be dependent on Google local maps and Google map directions, everybody knows what an immensely useful tool it is.