What do wooden computers and British Punk have in common?\r\nOnce upon a time - as all good stories go - Apple was 2 blokes in a garage in San Francisco. It was 1977 and their computer was made of wood! Just over 40 years later Apple has 132,000 employees world wide, and the 2018 turnover was US$265.595 billion dollars. Once upon a time, Apple Inc. was a startup. Richard Branson started out in London selling Christmas trees and budgies - and failed. His now iconic Virgin label dates back to 1972 and Virgin Records - a label he started, and which subsequently signed the Sex Pistols, Mike Oldfield, the Rolling Stones and UB40 - amongst others. Virgin Group now has around 71,000 employees world wide and its 2016 turnover was \u00a319.5 billion. Once upon a time, Virgin Group was a startup.\r\nStartups inspire! They grab you by the throat and demand attention. They keep you awake at night and consume every waking hour. They dominate, provoke ... and fall over? Imagine starting your car ... and then just sitting there consuming expensive fuel and wasting your day. If I didn\u2019t know any better, I\u2019d call that a sin. About 20 years ago I was at a seminar called the Three Mikes - one of which was Mike Pero. He mentioned that every time he came up with a new idea, he\u2019d start a folder, register a domain name, and then start collecting ideas and notes until such time as he could focus on it. That caught my attention and I\u2019ve been using that model ever since. The last time was just a few weeks back, when I decided to start a blog writing service. Now why would I do that - I\u2019ve never read a book in my life! But I love expressing myself in words, and I\u2019ve published over 2,000 blogs on my many websites. Some go back 20 years, and are still getting attention today! Now \u2018Blog Writers New Zealand\u2019 - blogwriters.co.nz - exists, and I have 5 wordsmiths all waiting with a pen and paper to do your bidding.\r\nBut wait there\u2019s more ... and I\u2019m not talking about a free set of steak knives! I recently launched both an online dating coach service and a Shopify shop selling phone accessories. Then there\u2019s ELITE : SIX, my camping and electronics stores, and my travel site that\u2019s now over 20 years old. Can you see the picture here? I know about this stuff because I\u2019ve been involved in it since the Internet was in nappies - now it\u2019s a hormone-driven stroppy teenager! But I know my skills and the tools in my toolbox. I know what drives me and how to focus. I\u2019ve learned to do the 2-minute jobs straight away, rather than let them pile up - if I take too big a bite of the apple, then I can\u2019t get through it all. I allow myself about 2 weeks from start to launch, any more and I feel it wasn't feasible and needs more thought - and that\u2019s when I reach for another folder.\r\nStartups - by definition - can\u2019t remain startups. Startups must either fly or die - and the only reason they won't succeed is if you don\u2019t finish what you start - In my case, they are the process and product of my experience, observations, and lessons learned, the outcome of my input. The road from idea to startup is not easy - that is what the folder is for - as more often than not the time is not right. The trick then is to learn to read the signs - and then to be ready when they\u2019re pointing in the right direction. \u2018Start\u2019 and \u2018up\u2019 - combined with timing, folders and self awareness - takes an idea to reality in about two weeks. Any longer and I either fly, or reach for another folder. You could simply say, do your feasibility before you start!\r\nP.S. If you like this article, please click \u201clike\u201d or provide comment, as that will motivate me to publish more. Share and inspire. Thank you.